We specialise in the construction of tightly defined audience maps made up of the real-world searches conducted by your prospects on major search engines.
Searches that hold the greatest potential are prioritised by commercial relevance, total audience size and most importantly, the potential return on investment (ROI). This comprehensive understanding of your online audience provides many benefits:
- Identifies 98%+ of the finite demand online for your products or services.
- Establishes which search phrases are critical for your business success and how to direct resources to opportunities with the best ROI.
- Assist in selecting the most relevant, compelling brand and marketing messages.
The monthly volume for each search phrase is recorded along with your rank within the organic Search Engine Results. Competing sites are also tracked and the value for each keyword is determined using our unique algorithm.
The result is a comprehensive blueprint of your online market value which serves as the basis for strategic decision making.